As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016. Here are some of our favorite new findings about the holidays. Click the image for the full infographic.
KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus […]
By Mark Richards, Senior Vice President
Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company.
These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk […]
No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management. One essential member of the crisis response team is in-house legal counsel. The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]
Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.
The study is […]
KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities. From Honeywell.com:
“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]
KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space. For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.
Jennifer is a leader in social media research and a […]
In first blog post on this topic, we left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. We’ve witnessed a variety of approaches, from the power of social media to the intimacy of an in-depth interview, […]
By Mark David Richards, PhD, Senior Vice President, Managing Supervisor
The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality of its products and services), what the organization […]
Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]
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