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We were told that marketing would be forever turned upside down.  The end of communications as we knew it was just around the corner.  Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

But while technology and platforms have indeed changed marketing […]

This past summer, KRC had a truly fantastic class of summer interns.  We believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs.  Instead, we have our interns dive headfirst into the actual work that we […]

In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.

First, much of the growth of the Hispanic or Latino demographic can be attributed to the coming-of-age of the “NextGen” […]

Written by Ruth Aitken (Class of 2017, Tulane University)

In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of Best City in America (I’m biased). I […]

It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and their top leaders — have faced significant, consistent threats to their […]