By Bradley Honan, KRC Research
How do you get your product or idea sold? How do you grow market share? How do you simulate the likely impact of a campaign you want to run, before it’s developed?
Marketers, advertisers, communicators, and branding strategists grapple with these questions every day. What are you to do?
With the race […]
Click here to download the webinar presentation slides, or view them in the player below.
At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content that commands coverage and engages stakeholders.
In this era where content is in demand 24-7, this approach […]
In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard. This just is not the case – it never has been, nor will it ever be!
While there are more opportunities to be heard, breaking through the clutter and truly […]
In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys. We’ve responded, in turn, by making our surveys more interactive, efficient, mobile-optimized, […]
As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016. Here are some of our favorite new findings about the holidays. Click the image for the full infographic.
KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus […]
By Mark Richards, Senior Vice President
Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company.
These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk […]
No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management. One essential member of the crisis response team is in-house legal counsel. The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]
Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.
The study is […]
KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities. From Honeywell.com:
“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]
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