In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.
First, much of the growth of the Hispanic or Latino demographic can be attributed to the coming-of-age of the “NextGen” […]
Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research […]
Written by Ruth Aitken (Class of 2017, Tulane University)
In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of Best City in America (I’m biased). I […]
by Mark David Richards, Senior Vice President
Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up on social issues unrelated to their company’s business. […]
It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and their top leaders — have faced significant, consistent threats to their […]
by Mark David Richards, Senior Vice President, and Lindsay Gutekunst, Vice President
The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it take to be elected president in of the United States in […]
By Bradley Honan, KRC Research
How do you get your product or idea sold? How do you grow market share? How do you simulate the likely impact of a campaign you want to run, before it’s developed?
Marketers, advertisers, communicators, and branding strategists grapple with these questions every day. What are you to do?
With the race […]
Click here to download the webinar presentation slides, or view them in the player below.
At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content that commands coverage and engages stakeholders.
In this era where content is in demand 24-7, this approach […]
In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard. This just is not the case – it never has been, nor will it ever be!
While there are more opportunities to be heard, breaking through the clutter and truly […]
In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys. We’ve responded, in turn, by making our surveys more interactive, efficient, mobile-optimized, […]
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