Gallery2018 Post-Election Analysis
KRC Research provides initial insights on why the 2018 election turned out the way that it did, plus with a brief overview of how the pre-election polling performed. Click the link for the analysis.
GallerySurvey of U.S. Psychiatrists Reveals Support for Delegating Authority to Pharmacists to Administer Long-Acting Injectable Antipsychotic Therapies to Patients Living With Serious Mental Illness
Serious mental illness affects almost 9.8 million[i],[ii] Americans and with only 25,000 psychiatrists practicing nationwide[iii],[iv], new research reveals psychiatrist support for delegating authority to pharmacists to administer long acting injectable (LAI) antipsychotic therapies to patients living with serious mental illness.
In partnership with Weber Shandwick and KRC Research, Janssen Pharmaceuticals funded a survey of psychiatrists across […]
GalleryFacebook: The Real Threat They Face
As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization.
Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – the growing defection of marketers […]
GalleryKRC Helps Those Who Help Others
In a pro bono capacity, KRC Research recently surveyed current and prospective donors on behalf of Greater Boston Legal Services (GBLS). KRC’s work was designed to help them better understand the mindset of their current and prospective donors as well as test how to optimize their messaging and communications approach in order to assist […]
GalleryBattle of the Wallets: The Changing Landscape of Consumer Activism
At a time when consumers appear to increasingly vote with their wallets, either in support of or against companies, Weber Shandwick and KRC Research surveyed consumers in the US and the UK to explore the motivations behind consumer activism. The research, Battle of the Wallets: The Changing Landscape of Consumer Activism, investigates the motivations behind […]
GalleryThe Company Behind the Brand II: In Goodness We Trust
Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s consumers are increasingly expecting companies to deliver well-being to their lives while closely watching how […]
GalleryThe Broken Promise of Big Data
We were told that marketing would be forever turned upside down. The end of communications as we knew it was just around the corner. Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
But while technology and platforms have indeed changed marketing […]
KRC Authors Chapter in “Sentiment Analysis in Social Networks” Book
KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter titled The Human Advantage: Leveraging the Power of Predictive Analytics to Strategically Optimize Social Campaigns, we highlight our […]
GalleryIdeas for Success
This past summer, KRC had a truly fantastic class of summer interns. We believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs. Instead, we have our interns dive headfirst into the actual work that we […]
GalleryAI-Ready or Not: Artificial Intelligence Here We Come!
As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our […]
