As America navigates one of the most politically volatile periods in recent history, new research from KRC Research and Weber Advisory underscores a powerful shift in public trust. While confidence in government declines and pessimism rises around core societal issues, Americans are turning to a surprising source of steadiness: their employers.
KRC surveyed consumers and […]
To understand how CEOs and other c-suite leaders are approaching stakeholder value, Weber Shandwick conducted a survey of 200 business leaders in leading companies headquartered in the United States and 22 countries around the world. Insights from our research indicate that each company has a unique value equation that spans different stakeholders – investors, […]
In the runup to the 2024 U.S. elections, KRC Research partnered with the Weber Shandwick Collective to survey American consumers and employees on the role of business in national elections, including how business should respond in the event of election interference, political violence, and a contested election.
The findings show that, across political affiliations, […]
In collaboration with Weber Shandwick, KRC conducted innovative, multi-modal research on how TikTok users process news and political information. The report combines insights from ethnographic diaries and screen recordings from 30 TikTok users kept over a five-day period, interviews with a dozen TikTok creators, and a broader survey of over 350 regular TikTok users. […]
In 10 years since 2014, KRC Research has worked with partners Weber Shandwick and United Minds to conduct several studies that explore the ways employees in countries around the world are speaking out on behalf of their organizations, practicing employee activism, and searching for purpose and the ability to make an impact in the […]
As the 2024 campaigns accelerate in the U.S. elections, KRC Research –in partnership with Weber Shandwick, Powell Tate, and United Minds– surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.
Most […]
Business leaders and organizations are facing a challenging global political and economic picture in 2024, from geopolitical disruption to climate change to the increased adoption and regulation and AI, in a politically uncertain and turbulent year where 76 countries across the world are scheduled to hold elections.
In collaboration with Weber Shandwick, KRC Research conducted […]
KRC Research, working with Weber Shandwick, Powell Tate, and United Minds, surveyed Americans on corporate social engagement, divided attitudes around the term “woke,” and recent Supreme Court rulings on affirmative action and LGBTQ+ issues. Major findings include:
Most consumers expect companies to take public positions on critical social issues: human rights (82%), climate change (73%), […]
There is a lot of debate these days about the future of the post-pandemic workplace, and especially generational differences in work styles and preferences. The spotlight is especially focused on the latest generation to enter the workforce, Gen Z. As one recent Fortune headline told the story, “Managing Gen Z is like working with […]
KRC Research, working with Weber Shandwick’s Geopolitical Strategy & Risk Group, conducted a public opinion poll in Canada, France, Germany, Japan, the United Kingdom and United States, to uncover how the public and employees across six countries expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues.
The survey was […]
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