In collaboration with Weber Shandwick, KRC conducted innovative, multi-modal research on how TikTok users process news and political information. The report combines insights from ethnographic diaries and screen recordings from 30 TikTok users kept over a five-day period, interviews with a dozen TikTok creators, and a broader survey of over 350 regular TikTok users. […]
As the 2024 campaigns accelerate in the U.S. elections, KRC Research –in partnership with Weber Shandwick, Powell Tate, and United Minds– surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.
Most […]
Business leaders and organizations are facing a challenging global political and economic picture in 2024, from geopolitical disruption to climate change to the increased adoption and regulation and AI, in a politically uncertain and turbulent year where 76 countries across the world are scheduled to hold elections.
In collaboration with Weber Shandwick, KRC Research conducted […]
KRC Research, working with Weber Shandwick, Powell Tate, and United Minds, surveyed Americans on corporate social engagement, divided attitudes around the term “woke,” and recent Supreme Court rulings on affirmative action and LGBTQ+ issues. Major findings include:
Most consumers expect companies to take public positions on critical social issues: human rights (82%), climate change (73%), […]
There is a lot of debate these days about the future of the post-pandemic workplace, and especially generational differences in work styles and preferences. The spotlight is especially focused on the latest generation to enter the workforce, Gen Z. As one recent Fortune headline told the story, “Managing Gen Z is like working with […]
KRC Research, working with Weber Shandwick’s Geopolitical Strategy & Risk Group, conducted a public opinion poll in Canada, France, Germany, Japan, the United Kingdom and United States, to uncover how the public and employees across six countries expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues.
The survey was […]
A new study conducted by KRC Research for United Minds illustrates why contributions from both employer and employee is the secret to a committed, resilient, and successful workforce.
Today’s organizations are experiencing continuous, unprecedented change. From how, where, and even why work gets done, to shifting expectations around the need for physical, mental, and emotional […]
KRC Research, in partnership with Weber Shandwick’s Geopolitical Strategy & Risk Group, has released Home Country as Stakeholder: The Rising Geopolitical Risk for Business Leaders.
COVID-19 super-charged conversations among corporate leaders about the role of business in the world. And as businesses rethink, reevaluate and reassess their role in a post-COVID world and heightened […]
KRC Research, in partnership with Weber Shandwick and United Minds has released Employee Activism in the Age of Purpose: Employees (UP)Rising as an expansion upon Weber’s extensive work on corporate activism. While our previous research focuses on the impact of CEO activism on consumers, technology professionals and marketing and communications leaders, this latest study […]
December 2018—A national KRC Research survey conducted for the National Aging and Disability Transportation Center (NADTC) assesses and profiles the transportation experiences and needs of older adults (60+) and younger adults with disabilities (18 to 59). The study, also conducted among transportation caregivers, finds that older adults and people with disabilities are facing significant […]
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