No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management. One essential member of the crisis response team is in-house legal counsel. The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]
Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.
The study is […]
KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities. From Honeywell.com:
“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]
Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]
The fifth installment of Civility in America from global public relations firm Weber Shandwick and public affairs firm Powell Tate with KRC Research looks at civility through a generational lens to better understand what the future holds for society.
Civility in America 2014 reiterates that America has a civility deficit. The overwhelming majority of each […]
Motorola sought to drive awareness for the need for greater access to private communication networks for public safety operations. To assist with this, KRC conducted an expansive telephone survey of public safety CIOs across the country designed to collected information and insights on awareness, technology needs, and purchase intent. This research exposed important learnings into current usage, awareness, and purchase intent statistics […]
Bentley University, a small, four-year business college in the Boston metropolitan area, has a ninety-five percent job placement rate and a ninety-nine percent student loan repayment rate. Bentley was puzzled by the continuing discussion in the media that states there is a preparedness problem in America, especially since they don’t see it with their […]
IPG’s Women’s Leadership Network (WLN) sought to use its unique platform to conduct a study about the impact and influence flexible work schedules – both formal and informal – have on job performance, office environments, and employee job satisfaction. To assist with this, KRC interviewed 4,380 employees (26% of all IPG employees) from 72 […]
Working with our sister agency, Weber Shandwick, KRC engaged in a multi-phase thought leadership research approach designed to build credibility beyond competitors already active in the space and position CIT as the “go to voice” of the middle market. As part of this study, KRC and CIT established a partnership with Dr. Arnoldo Hax […]
Weber Shandwick partnered with KRC Research to conduct Employees Rising: Seizing the Opportunity in Employee Activism. Through an online survey of 2,300 employees covering 15 markets worldwide, the study explores the employee activist movement to help organizations understand what it takes to catch the rising tide of employee activism.
The survey reveals a rising social […]
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