On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity. But at this time, of year we know your attention is focused on one key question: How am I […]
Written by John Almond, Research Manager
Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and fonts in order to optimize the user […]
In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response to the slow and lumbering […]
There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that income inequality is a significant problem.
Why does this matter for […]
Written by Jen Sosin, Chief Research Strategist
Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line surveys. There is some truth to […]
What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin golden arches, a checkmark swoosh, and five interlocking rings are all symbols […]
To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content often leads to new opportunities for organizations to comment on trends […]
When the 19th amendment to the United States constitution was ratified in 1920, women were guaranteed the right to vote. While this was one of the first, and arguably one of the most important steps towards achieving gender equality, it’s clear we haven’t quite made it there yet: only 18% of the House of […]
A young woman works for what she says is an “awesome company,” but after two years, during which she’s worked long hours and “sacrificed my relationships, time and energy” for a boss who she thinks doesn’t value her work, she quits. This is not an exceptional case…until you watch the video above.
Employees have always […]
Written by Mark Richards, Senior Vice President
Whether or not you’re a soccer fan, you might find your next several weeks dominated by the World Cup. Starting on June 12, the entire world will turn towards Brazil to see their favorite soccer stars compete for their countries– or, according to a recent poll, almost the […]
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