Weber Shandwick partnered with KRC Research to conduct Employees Rising: Seizing the Opportunity in Employee Activism. Through an online survey of 2,300 employees covering 15 markets worldwide, the study explores the employee activist movement to help organizations understand what it takes to catch the rising tide of employee activism.
The survey reveals a rising social movement ignited by the digital and social media era – employee activism. Employee activists draw visibility to their workplace, defend their employers from criticism and act as advocates, both online and off.
