In the runup to the 2024 U.S. elections, KRC Research partnered with the Weber Shandwick Collective to survey American consumers and employees on the role of business in national elections, including how business should respond in the event of election interference, political violence, and a contested election.

The findings show that, across political affiliations, Americans want businesses to speak out in the event of election interference and political violence, despite ongoing expectations of political neutrality from businesses.

For more on this research, view the report online here.