As America navigates one of the most politically volatile periods in recent history, new research from KRC Research and Weber Advisory underscores a powerful shift in public trust. While confidence in government declines and pessimism rises around core societal issues, Americans are turning to a surprising source of steadiness: their employers.
KRC surveyed consumers and employees nationwide as the Trump 2.0 administration approached its 100-day mark. The data presents a nuanced but clear message: amid political division, economic anxiety, and global uncertainty, Americans see business as a rare force for stability—and expect it to lead.
Key Findings from Pulse on America:
- Pessimism dominates the national mood, with 67% expressing concern about the cost of living and 58% viewing democracy as volatile.
- Optimism endures in the workplace: 66% say they feel positive about their employers.
- Business has a mandate to lead:
- 80% of Americans say business leaders should take action to stabilize the economy.
- 75% believe business must play a role in protecting democracy.
- 69% view companies as a constructive force for change—up from just 57% in 2022.
Even as Americans retreat from contentious conversations—72% avoid sensitive topics at work, and over half are hesitant to speak openly about politics—they report high levels of civility and respect in their workplaces (77%). In this climate, business is not only seen as capable of leadership—it is expected to lead.
For more on this research, view the report online here.
