Happy New Year from KRC Research!
As this year comes to a close, we want to wish you a very Happy New Year and best wishes for the year ahead.
GalleryKRC’s Data-Driven Guide to Surviving the Holidays
On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity. But at this time, of year we know your attention is focused on one key question: How am I […]
GalleryThe “A/B/C”s of Ethics in Experimental Testing
Written by John Almond, Research Manager
Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and fonts in order to optimize the user […]
GalleryBusiness Can – and Must – Do Better
In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response to the slow and lumbering […]
GalleryMore Bad News for Corporate America
There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that income inequality is a significant problem.
Why does this matter for […]
GalleryOn-Line and Telephone Methods in Quantitative Research
Written by Jen Sosin, Chief Research Strategist
Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line surveys. There is some truth to […]
GalleryWhat’s in a logo?
What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin golden arches, a checkmark swoosh, and five interlocking rings are all symbols […]
GalleryDon’t wing your media poll strategy! Nine tips for getting your poll in the news
To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content often leads to new opportunities for organizations to comment on trends […]
Motorola Public Safety Technology
Motorola sought to drive awareness for the need for greater access to private communication networks for public safety operations. To assist with this, KRC conducted an expansive telephone survey of public safety CIOs across the country designed to collected information and insights on awareness, technology needs, and purchase intent. This research exposed important learnings into current usage, awareness, and purchase intent statistics […]
GalleryStock Photography Leans In
When the 19th amendment to the United States constitution was ratified in 1920, women were guaranteed the right to vote. While this was one of the first, and arguably one of the most important steps towards achieving gender equality, it’s clear we haven’t quite made it there yet: only 18% of the House of […]
