As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our research finds that nearly seven in 10 CMOs report their company is doing or planning for business in the Al era, and 55 percent of CMOs expect Al to have a greater impact on marketing and communications than social media ever had.
Since there is so little publicly-available research on consumers’ take on AI at this point in time, Weber Shandwick and KRC wanted to arm CMOs and other communicators with early consumer insights so they have an edge on the future. Read a summary of the learnings and view the infographic here. Also available: the full report.
